Named for the most challenging side of the mountain, The North Face has equipped explorers since 1966 to reach their dreams. Driven by the mantra of Never Stop Exploring™, our expeditions inspire us to test the outer limits of performance and possibility.
In 1966, a young climber named Doug Tompkins used his savings to start a revolution. A humble shop in San Francisco soon became a cultural trading post where the Grateful Dead played live, the Beat Generation shared new ideas and a who’s who of American climbers stopped in after traversing Yosemite.