Kari Traa

We’re not just a brand. We’re a community

Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.

Our vision is to create a world where every woman has the desire, confidence, and clothing to thrive in the outdoors together. With our fun and feminine clothing line, we're on a mission to empower women everywhere to be unapologetically themselves, no matter where their journey takes them. Whether you're hiking, camping, skiing or simply exploring nature, we've got you covered with the right gear to make every moment unforgettable. Join our community of adventurous women and discover the joy of being Always for Her, always by her side.